H&M Group’s Cos has opened a new Biblioteksgatan, Stockholm store that’s the first in Europe to adopt the label’s more eco-focused new concept design.
The store is also big on visual impact with the 566sq m, two-storey space opening with a curated selection of paintings and sculptures by international artist Liselotte Watkins who’s “inspired by vintage aesthetics and antique objects to create art that celebrates womanhood”.
As well as being the first such store in Europe, it’s also Cos’s largest new concept store to date. It features a number of “more sustainable” materials and fittings as part of the goal to reduce store CO2 emissions while maximising the lifecycle of all the label’s interiors.
In fact, there’s 66 per cent more recycled material than the original Cos store design with features including a fully circular flooring system, 30 per cent recycled aluminium rails, 100 per cent recycled polystyrene mannequins in place of fiberglass, and the removal of CO2 heavy concrete fittings.
