The new Smiley tea unit has been launched on the eighth floor of Beijing Chaoyang Joy City and has been designed as an immersive Smiley experience hub.
With various Smiley installations for customers to experience the brand, Smiley tea is operated by franchisee Chanyo, which operates over 6,000 restaurants. Chanyo developed a tea menu based on original leaf steam tea for Smiley tea.
“I am super proud to launch our first Smiley tea which is actually the first permanent restaurant concept we ever opened,” says Nicolas Loufrani, Chief Executive Officer of Smiley. “The teams at Chanyo and Smiley have been working very hard for a year to come up with this fantastic tea house. In line with our brand values, it is positive, creative and sophisticated. I can’t wait to go back to China and try it for myself in one of the many cities where we are planning to open.”
