The sustainable fashion brand, Filippa K, has expanded its reach into China, launching an online store on Alibaba Group’s Tmall.
The launch is part of the Stockholm-headquartered brand’s strategy to capitalise on one of China’s most prominent retail platforms with more than one billion consumers.
“There is a strong demand [in China] for timeless Scandinavian design and quality goods with a sustainability profile,” said Mei Chen, Alibaba’s Head of Fashion and Luxury for the UK, US and Northern Europe.
The Tmall store will offer Filippa K’s Autumn/Winter 2022 and core collections of women’s, men’s, active and loungewear. Creative Director Liisa Kessler’s first collection for Filippa K, Spring/Summer 2023, will be available from November.
Founded in 1993, the apparel brand is known for its minimalism and wardrobe ranges, using organic cotton, recycled fibres and materials that promote animal welfare in its collections. Filippa K is majority owned by Novax.
