PacSun is transforming its store environment and the new store features a modernist look reflecting PacSun’s new design formula and layout.
The new outpost is the chain’s first location to showcase PacSun’s new brick-and-mortar vision. It pays homage to the company’s heritage around mall culture but with a premier upgrade. The design will also be featured in upcoming PacSun stores at Lennox in Atlanta and Fashion Island in Newport Beach, California, as well as others around the country slated to open in 2023. Each location will have a similar foundation, with unique elements that embrace the locale.
The new 4,277sq ft PacSun greets customers with an open-air façade and sizable display windows. The interior includes new fixtures and décor that tie into Fashion Valley’s format as an outdoor centre. Updated colours and materials “refine the way Pacsun presents its products and enhance the overall store aesthetic,” the retailer stated in a press release.
