During the second quarter of the year, Sasa International Group’s retail and wholesale turnover decreased by 1.1 per cent, with the group’s turnover 62.1 per cent lower than it was during the same period in the previous financial year prior to Covid-19.
However, despite the protracted impact of the pandemic on retail and wholesale turnover in Hong Kong and Macau SARs, the same-store sales increased by 6.7 per cent.
Similarly, online sales in Hong Kong SAR increased over 70 per cent year on year, driven by the group’s own online channels.
When Sasa International first announced its plans to expand its online business across markets in 2021, there was an immediate and evident increase in online consumption not only amongst Hong Kong local customers, but globally. Previously, Sasa International announced that it would invest more resources in expanding its online business and taking full advantage of its physical store portfolio by accelerating the collaboration of online platforms with offline stores.
Malaysia, on the other hand, has recovered to 77.4 per cent of its pre-pandemic levels after relaxing its pandemic measures in April 2022. The second-quarter sales grew 248 per cent year over year, and had recovered to 77.4 per cent of pre-pandemic levels.
“In particular, we recorded year-on-year retail and wholesale growth for each month since the beginning of this financial year in Hong Kong SAR despite a net decrease in stores of 11 over the same period last financial year to 71 as at 30 September 2022” according to Simon Kwok, Sasa’s Chairman and CEO.
