Immersive Gamebox (“IGB”), the UK immersive group gaming platform, is delighted to announce it has signed US$90M worth of franchise deals to expand globally with over 250 Gameboxes over the next three years.
IGB has signed with Majid Al Futtaim Leisure for two locations in the UAE, Imgair Ireland Ltd in Ireland for 50 Gameboxes and 3 F Entertainment in Germany for 34 locations, starting with Berlin in 2023. Advanced conversations are also in progress with partners in Australia and Canada.
IGB (formerly known as Electric Gamebox) is a leading immersive gaming company which designs and develops interactive digital smart rooms called ‘Gameboxes’, which cater for groups of two to six players. The platform is a completely new genre of group entertainment featuring cutting-edge technologies, including projection mapping, touch screens, motion tracking, surround sound and patent-pending Lidar and 3D motion tracking to deliver a hyper-immersive shared gaming experience. IGB has a growing library of licenced and original IP games created by its in-house studio, including Angry Birds and Netflix’s Squid Game.
IGB was founded by CEO Will Dean, the Co-Founder of Tough Mudder. It currently has 14 locations across Europe and the US with a commitment to providing guests with unparalleled entertainment experiences. The Company is looking to build a blended business of franchise and owned-sites.
