Disney is providing a virtual way to discover, listen to, learn about and purchase soundtracks and songs from Disney’s catalogue – through the metaverse.
Timed to coincide with the 100th anniversary of the founding of Disney, the Disney Music Emporium immersive virtual shopping experience is now open, running on technology from experiential e-commerce platform Obsess. The virtual experience provides a selection of Disney film and TV soundtracks on CD and vinyl formats.
The digital store also offers rich content, including a timeline with musical highlights from 100 years of Disney history. Shoppers can click to learn about and listen to music from Disney’s 1928 debut of Mickey and Minnie Mouse, “Steamboat Willie,” the first cartoon released with synchronised sound; as well as 1937’s “Snow White and the Seven Dwarfs” and 1940’s “Fantasia,” with a score performed by The Philadelphia Orchestra.
The century-long virtual timeline also highlights music from movies and series such as “Dumbo,” “Bambi,” “Cinderella,” “Mary Poppins,” “The Little Mermaid,” “Aladdin,” “The Lion King,” “Frozen,” “The Mandalorian” and “Encanto.”
Disney Music Emporium virtual experience shoppers can also directly connect to the “Disney Hits” podcast, as well as curated Walt Disney Records playlists featuring songs from the entire Disney film and TV catalogue on the streaming service of their choice through the virtual store.
