Following Bella Hadid and Millie Bobby Brown, Katy Perry: About You will launch a capsule collection starring Katy Perry on 2 November.
The collection includes 81 pieces and reflects the style of the American pop star. “Whenever I design something – whether it’s fashion or shoes – I always ask myself, ‘Would I wear that in person?’ The answer is definitely ‘Yes!’ about this capsule collection”, Katy Perry personally comments on the forthcoming launch with the hamburgers.
The distribution runs through all 26 About You online shops. In terms of price, the parts in sizes 34 to 44 range between EUR 14.90 and EUR 189.99, depending on the target group.
During production, great importance was attached to a variety of different materials and haptics. Innovative and environmentally friendly fabrics such as water-based PU and plant-based leather were included in the collection. From cut-outs and rhinestones to zippers and semi-transparent fabrics, the collection includes “styles for everyday life as well as for a glamorous party night”.
