The store, thought to last three weeks, declines an interior reminiscent of an art gallery, all dressed in wood panel walls, raw wood and metal furniture, and a waxed concrete floor circled with geometric figures. In the center of the store, a palm tree stands as the “heart of the store” and a double nod to Los Angeles and the Palm Angels brand.
Imagined as an “open box”, the Palm Angeles pop-up aims to renew its collections every week, from an exclusive collection dedicated to Los Angeles and offered in a concrete installation entitled “You are exactly where you need to be”, to the Palm Angeles outerwear collection, to the ski-wear collection, to a unique Moon Boot capsule, and for the first time ever to a one-off jewelry collection of four single pieces crafted by the Londoner jeweler Duffy.
The house also highlights several collaborations, such as the Moncler Palm Angels 8 collection and its palm tree-patterned down jackets, and the limited-edition collection of electric bikes and clothing launched with the Danish bike brand, Mate Bike.
“Palm Angels was born as a photography book, featuring black-and-white pictures of the Los Angeles skateboard scene, that I shot in 2011,” explained Ragazzi. “At the time I was inspired to create the book by my passion for photography, as a true art of expression, and that laid-back LA vibe that you could only live and authentically experience in places like Venice beach. I have grown up with those americana imagery, of West and East coasts particularly, that I naturally infused in Palm Angels. Having now the possibility to showcase the brand in LA with a one-of-a-kind store is for me a comeback to where everything started,” added Ragazzi.
Palm Angels now has eleven stores worldwide, including two in the United States in Miami and Las Vegas; five in Asia in Hong Kong, Hainan, Bangkok, Wuhan and Beijing; one in Barcelona; one in Dubai; and two in Italy in Milan and Forte dei Marmi. In early 2023, the brand will open its first Parisian store at 217 rue Saint-Honoré.
