Burger joint Pickl now lets visitors in the Metaverse order one of its burgers virtually and then eat it physically.
The experience was brought to life at Commercial Bank International’s (CBI) Activation Partner stand in the XVerse tent during GITEX Global at the Dubai World Trade Centre. “The two Dubai-headquartered, UAE-founded brands made history by bringing a large-scale Metaverse dining experience to life for the first time,” Pickl said in an emailed statement.
“We’ve been working on our Metaverse plans all year and this collaboration with CBI was the perfect opportunity to showcase the possibilities that restaurants have in the virtual world,” Pickl’s Communications Director Simon Ritchie said.
Visitors could collect a token in a simulated Web3 wallet, giving them access to the experience through the Metaverse, after creating their own avatar.
After redeeming the token from the Pickl register, the burgers were prepared fresh to order at Pickl’s food truck and delivered directly to the customer at the CBI stand in real-time.
