New Zealand-based sustainable health & beauty brand Ecostore has launched its first brick-and-mortar store in Vietnam, as part of its regional expansion plan.
The store, which is located in Ho Chi Minh City, has an in-store refill option where consumers can bring their own packaging to refill with Ecostore products.
Ecostore was founded in 1993 by Malcolm and Melanie Rands and its products have been sold in Vietnam since 2020, online and through third-party retailers.
“Sustainability has been a growing topic of interest to Vietnamese consumers in recent years and is increasingly top of mind for the growing middle-class demographic in Vietnam, for whom family is the most important aspect of life and who deeply value care for their children,” he said.
