One slight variation is that this store is in the metaverse and the virtual holiday store features themed spaces for specific brands.
The upscale department store retailer is expanding an existing partnership with retail and fashion virtual reality (VR) technology developer to introduce a metaverse shopping experience. Bloomingdale’s new virtual store includes unique spaces for Chanel, Ralph Lauren, and Nespresso, in addition to features such as a luxury beauty/spa room, party room, and gifting experience.
Shoppers can transition between brands through a virtual “elevator” located in the store. The branded shopping experiences include the first-ever virtual Chanel store, located on the moon. The Ralph Lauren virtual store features a forest experience that leads shoppers to a ski chalet, and the Nespresso virtual store brings users to a Parisian café in the winter.
“Emperia believes that the multi-brand virtual experience will become the new department store of the future,” said Olga Dogadkina, Co-Founder & CEO of Emperia. “The virtual environment provides endless opportunities for brand creativity, design, and user engagement, breaking barriers of accessibility and physical space limitations – providing a new technology playground for retailers.”
