Behind a turquoise ceramic facade, the new flagship store of the luxury brand Loewe opened its doors in Los Angeles.
The opening on Rodeo Drive is inspired by Art Director Jonathan
Anderson’s favourite “Concept House” and offers a retail approach
heavily inspired by art galleries.
The decoration is based on a refined and soft environment in cream tones,
marked by colourful design armchairs, and complemented by a large rug, marble
furniture and the repetition of ceramic tiles in blue, brown and white.
The store features two artworks by Nairy Baghramian, an Iranian artist based in Berlin, as well as pieces by other artists including Peter Voulkos, Joanna Constantinidis and Paul Pfeiffer, the American artist who created a life-size bust of singer Justin Bieber. A work Anderson loved and is now on display at the Los Angeles store.
Visitors can discover the collections of accessories and handbags, displayed on large shelves, while prêt-à-porter occupies the back of the store and the shoe collections are in an exclusive room.
