Global fashion brand DeFacto plans significant growth in the European market with a “new generation” franchise model and first-of-its-kind retail POS app.
Global fashion brand DeFacto, which is based in Türkiye, is delighted to be attending MAPIC 2022 to announce its intent to continue expanding its network of 34 franchise stores in 13 countries—boosting its investment growth further in the process. Taking strategic steps in line with globalization targets and its vision of “Accessible Fashion”, DeFacto aims to offer its customers luxury at competitive prices, expanding rapidly with the mission to operate in 180 countries by 2027.
As part of the new generation franchise model it has developed, DeFacto aims to provide franchisees with a turnkey retail experience: working as a visionary partner in terms of financial and commercial background. In implementing a franchise process that is managed end-to-end from project process to sales, DeFacto aims to grow its franchise channel by 300 per cent in three years.
Alongside customer service DeFacto also continues to strengthen its omni-channel infrastructure and develop software that leads the transformation of the retail industry with DeFacto Technology—and its developer team of more than 300 people.
Among the most exciting recent innovations by the company is DFPOS (Defacto Point of Sale), the “Android POS” project, which is one of the first of its kind to be implemented in the retail sector, facilitating a seamless shopping experience for the customer by enabling mobile, omni-channel supported payment and return transactions at every point of the store.
Serdar Ersoy explained the thinking behind this development: “Our investments in technology continue to make our customers’ shopping journey faster and easier. We share the technology we have developed both within our organization and with our franchises, which are our business partners. The most important of these studies is our DFPOS application, which prevents queues in front of the cash register by offering the opportunity to make payments at any point in the store.”
