The company has put down roots in the US, opening an outpost in the heart of New York City’s Flatiron District.
Best known for its popular backpacks, the digitally native Vancouver, Canada-based brand was founded online in 2009 by brothers Lyndon and Jamie Cormack, who named it after the small Canadian town where they grew up. In creating Herschel, the brothers wanted to “fill a gap in the market and put a modern twist on backpacks,” Lyndon Cormack told CSA.
“Through our own unique aesthetic and perspective, we created a global travel accessory brand that is classic, modern, welcoming and approachable,” he added.
Herschel’s line-up has expanded over the years to include travel baggage and accessories, hat, wallets and a newly-launched apparel line dubbed Herschel Supply Uniform. The company has also expanded into physical retail.
In addition to its just-opened New York location, the brand has four stores in Vancouver (with an upcoming location planned for Toronto’s Eaton Centre). It also has a robust wholesale business, with partners that include Dick’s Sporting Goods, Nordstrom, Urban Outfitters, REI and others.
