Europe’s largest luxury retail outlet has appointed Aviareps Middle East as its Destination Marketing & Public Relations Representative in the Middle East.
The representation, which comes into immediate effect, will see Aviareps promote Outletcity Metzingen to consumers and outbound travel industry professionals located in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman, through targeted marketing and public relations activities.
Outletcity Metzingen provides a comprehensive range of services and tourist offerings making it a pioneer of factory outlet centres in Europe. Today it attracts over 4.2 million visitors every year, representing 185 nationalities, with an increasing number of those visitors hailing from the Gulf Countries. In order to support and grow this trend, the decision was made for Outletcity to further commit to the market with an opening of a representative office, located in Dubai, to serve the region and provide real-time, on-the-ground support to its Gulf region travel industry partners.
Angela Rieger, International Partnership Manager, Outletcity Metzingen said: “We are very pleased to work with Aviareps Middle East and to finally have a permanent physical presence in the GCC market. We see a huge opportunity and potential to further grow this region and see Aviareps as our trusted partner to achieve those goals.
