Global high-performance wellness brand, Hyperice, opens its first pop-up shop at luxury department store, Harrods.
The Hyperice pop-up store, the first of its kind in the UK, solidifies the brand’s category leadership and ultra-premium product quality status, as they become available in the world’s most famous, luxury department store. Simultaneously, Harrods expands their wellness offering allowing customers to test out and purchase high-quality, wellness technology tools, which consist of percussion, vibration, dynamic air compression, heat, and ice compression therapy products.
Jim Huether, CEO of Hyperice says: “Harrods’ is the world’s most iconic department store. As a brand, we place huge importance on the locations we are available in, as we want to know that our partners share our values and desire for the ultimate customer experience. As such, today, we are delighted to become a small part of the incredible history of Harrods, and to bring our innovative products to some of the most sophisticated clientele in the world.”
Shoppers can expect to see Hyperice’s full product range, including the most recent innovative launches from September 2022, within their heat therapy category, Venom Go and Venom 2, using patented HyperHeat™ technology for the fastest, most consistent and even distribution of heat to relieve sore, stiff muscles and promote optimum wellness. Other products include Hyperice’s award-winning Hypervolt line (percussion massage guns), Vyper (vibrating foam rollers), Hypersphere (vibrating spheres), Normatec (dynamic air compression boots) and Hyperice (ice compression).
