Saudi Arabia-based Fawaz Alhokair Group together with Arabian Centres and Fawaz Alhokair Fashion Retail Co. has announced the launch of Cenomi.
The full rebrand brings together all operating companies under the Cenomi brand with Arabian Centres now trading as Cenomi Centers and Alhokair Fashion Retail Co. trading as Cenomi Retail.
In addition, Cenomi has also announced two further launches – the company’s first official loyalty program, Cenomi Rewards and the announcement of its new e-commerce marketplace Cenomi.com, set for launch towards the first half of 2023.
Commenting on the rebranding initiative, Fawaz Alhokair, Chairman, Cenomi Group said: “This is a historic moment for our organisation as we firmly position ourselves at the heart of consumer lifestyle in the Kingdom. For three decades our companies have grown and transformed alongside the country and its people to deliver access to the best brands in world-class platforms. Cenomi signifies an even greater amplification of that vision and firmly sets us up for the next 30 years of success and beyond.”
Ceno – meaning new, of Greek origin – and Mi referencing ‘me’, Cenomi has been created with the customer at its core. Promising to deliver a new era of retail and lifestyle to the Kingdom of Saudi Arabia and beyond Cenomi provides platforms where its customers can explore, discover, experiment and enjoy. Whether through fashion, beauty, entertainment or dining, Cenomi curates the best brands and experiences to create fully immersive lifestyle platforms. This can be experienced in person, at one of its 21 malls and centres across the country or online through a complete omni-channel universe, including the new-to-launch digital marketplace coming next year.
