London-based technology brand Nothing has revealed full details and photography of its first-ever retail space, set to open this Saturday.
The two-storey, boutique-style Nothing Store Soho will be a window into the brand for community, tech enthusiasts and newcomers alike.
The 785sq ft custom-built store will be open seven days a week and stock Nothing’s Phone (1) and Ear (stick), plus merchandise and limited edition runs of products. It will also house curated collections from fashion and design brands as well as audio inventions from Stockholm-based collaborators Teenage Engineering.
Nothing Store Soho will be a playground for ideas; a meeting place for the brand’s community. The compact, flexible space focuses on high quality materials and small details that reflect Nothing’s transparent product identity.
“2022 has been a milestone year for Nothing with the launch of our first smartphone, Phone (1), as well as Ear (stick), so we are excited to open the doors of Nothing Store Soho to get even more people hands-on with our products,” said Carl Pei, CEO and Co-Founder of Nothing.
