Japanese sports brand ASICS and regional conglomerate Apparel Group have partnered to launch ASICS retail stores in the UAE, Qatar, Saudi Arabia, Oman and Bahrain.
Signifying the brand’s commitment to the region the franchise contract encompasses the rollout of 20 stores within the next five years. This rollout was kick-started with the official opening of an ASICS store in Qatar.
The first ASICS retail concept in Qatar features 165sq m of retail space that showcases running, tennis, padel and volleyball collections and is situated in Doha Festival City Mall.
Commenting on this partnership announcement, Mano Takayuki, General Manager, ASICS Arabia said: “We are very proud to partner with Apparel Group for the launch of ASICS stores in the GCC. This marks a new stage of growth for the brand in the Middle East and signifies our commitment to enhancing communities through sports.”
