The specialty retailer is letting customers develop their own virtual worlds on Roblox, the popular and immersive gaming platform.
In collaboration with content creators Gamefam, Build-A-Bear Workshop will launch a metaverse experience called “Build-A-Bear Tycoon” within the Roblox virtual gaming environment.
“Fabulous experiences are at the heart of our brand with its rich history of creativity, empowerment, and personalisation,” said Sharon Price John, Build-A-Bear Workshop President and CEO. “This anticipated entry into the metaverse with Build-A-Bear Tycoon on Roblox provides a fantastical venue for users and fans across ages to create their own Build-A-Bear virtual world including our beloved ‘workshop’ and other amazing – and sometimes unexpected – locations along with furry friend companions to join in the fun!”
“We are absolutely thrilled to be bringing the beloved Build-A-Bear brand to the Metaverse for the first time on Roblox,” said Joe Ferencz, CEO and Founder of Gamefam. “With our proven track record in creating experiences that draw in scaled audiences with high player ratings in the community, we’re taking the ‘build-your-own’ retail concept onto a virtual platform in Build-A-Bear Tycoon. The game allows fans to extend the magical retail experience of Build-A-Bear home and into their imaginations where the possibilities are endless.”
