K-Way, the French athleisure brand has unveiled its first Hong Kong store at Pacific Place as it marks a new chapter in the Asia retail market.
The new store showcases a range of women’s, men’s and kid’s apparel across outerwear, sportswear, bags and accessories in one of the lifestyle hubs of contemporary luxury in the city.
Taking up one of the prominent units on Level 1, the multi-colour neon light window installation makes the store visible from afar, drawing customers with its vivid and welcoming entrance. The ceiling also echoes with the recognisable three-colour (yellow, orange and blue) tape on the zipper of the Le Vrai label.
