Panasonic Marketing Middle East & Africa (PMMAF) has unveiled the appointment of Ahmed Abdulwahed Trading Co (AAW) as its new distributor for small appliances in Saudi Arabia.
The move is an important step in Panasonic’s growth strategy as it will aid the Japanese manufacturer in revitalising its small domestic appliance business in the Kingdom.
Hiroyuki Shibutani, Managing Director, PMMAF, said: “We see great potential in this partnership with AAW as this aligns with our regional growth initiatives. Over the years, KSA has remained as one of our important markets so we continuously offer the widest product portfolio, in particular, locally-fit solutions to help our Saudi customers live their best. With AAW’s in-depth understanding of the local market and strong presence across the Kingdom, it creates an ideal opportunity for us to deliver the best electronic appliances that will enrich the lives of the people. Our customers will benefit from increased product availability and top-notch customer service by combining our industry-leading solutions with AAW’s solid track record of operational excellence and sales network.”
