Nike has launched a stand-alone Jordan concept in Milan, according to details emailed to Retail Dive.
The store follows Jordan-branded stores in Manila, Philippines and Dubai, United Arab Emirates, however this new site in Milan is the first location with a new concept. Dubbed “World of Flight,” Nike said the store is the “future of Jordan retail – a destination to celebrate the legacy and future of Basketball culture.”
“It will be at the forefront of streetwear and basketball culture, inspiring deeper consumer connections and a platform to demonstrate the universal language of the Jumpman,” the company said.
