Taking a 2,300sq ft gallery space at One Hour Ahead in the heart of downtown Aspen, Balmain has opened an interactive shopping experience that incorporates fashion, technology and art.
The multi-room pop-up highlights Balmain’s Egyptian-inspired Resort 2023 collection and the brand’s Après Ski looks that are available to shop on-site. Upon entering, guests are greeted by an immersive virtual experience that leads to “Villa Balmain”, the haven commissioned by Pierre Balmain on the Italian isle of Elba and built by the visionary Italian architect Leonardo Ricci.
Nestled on a little corner in the heart of Aspen, just steps away from iconic Aspen hotels like St. Regis Aspen and The Little Nell, the new Balmain outpost is home to the ultimate après ski styles, perfect for both on and off the slopes. The Balmain Aspen pop-up is now open at 601 East Hyman Avenue and will be open to guests until 6 January.
