The company is set to unveil eight new convenience stores through its partnership with Rove Hotels and their properties in Dubai.
On course to launch in Q2 this year, these upcoming sites will run 24-hour operations and offer a wide range of fresh and ready-to-eat food along with FMCG products to the hotels’ guests and city residents.
“Choithrams already have stores at many key locations across Dubai, and Rove Hotels are the perfect partner for us to enter with, into this retail segment. Customer obsession is at the heart of everything we do and this partnership takes us further in our aim to be wherever our consumer wants us to be,” said Rajiv Warrier, CEO of Choithrams.
“Providing convenience and great value to our Rovers are some of the most important pillars of the Rove brand. Hence, we are excited to collaborate with Choithrams to open 24-hour stores across our properties. Whether guests will be looking for amenities to complement their stay experience, or a quick snack after a day exploring the city, they’ll be able to get everything without stepping out of the hotel,” added Paul Bridger, COO of Rove Hotels.
