Almost 40 new brands arrived in the country last year, matching the total from 2021 and highlighting once again the appeal of the Czech market.
Jan Kotrbáček, Partner & Head of the CEE Retail Agency team, Cushman & Wakefield says: “The retail market has endured plenty of trials and tribulations in recent years, but it continues to attract shoppers – which is great news for retailers. Ongoing discussions with them at an international level have shown their positive sentiment as regards the need to keep growing, upgrading their outlets, and promoting their brands. The traditional gateway for brands into the CEE region has proven to be the Czech Republic, because of its purchasing power and the continued popularity of Prague with international visitors, who are a major source of retail revenue.”
