The French-Dutch menswear brand has collaborated with department store Inno in their first entrance into Belgium.
Through the collaboration, the menswear brand is now exclusively available through the department store’s website, and according to Selma Chenitir of Inno, the collaboration with Laurent Vergne is beneficial to both parties, stating: “With its French heritage, the fashion house is a good match with our Belgin customers. We are proud to add this brand to our portfolio.” Moving forward, Inno intends to also sell the fashion brand offline to customers.
Laurent Vergne worked as a designer for fashion houses including Sandro, Hermès and Paul Smith for many years before founding his eponymous menswear brand in 2020. The brand itself focuses on the ‘modern man’ who wants to dress for travel or work. Pieces in the collection include blazers, trousers, sweaters, shirts, accessories and swimwear.
Alongside this collaboration with Inno, the menswear brand intends to set up a foundation with the aim to support initiatives that guide young people from difficult situations.
