The sportswear giant has opened the Terrex store in Vancouver’s outdoor hub Kitsilano.
The Terrex brand is adidas’ outdoor-specific offering that aims to enable greater accessibility and inclusivity in nature through gear that inspires outdoor adventure. The store offers consumers apparel, footwear and accessories from the Terrex collection for outdoor activities such as climbing, trail running, mountain biking and skiing among others.
Lesley Hawkins, VP Retail at Adidas Canada said: “The Terrex store is something we are thrilled to bring to Vancouver and Canada. As a brand attuned to the harsh conditions of the outdoors, we couldn’t think of a region better suited than Vancouver to start our journey. It’s an opportunity to give local outdoor lovers access to the adidas Terrex products they’ve been waiting for.”
The store has been designed with an immersive customer experience at the forefront, with a footwear wall with a digital screen showcasing the best of Terrex products. Meanwhile, an immersive canopy with live plants along with a textured pebble flooring are also utilised.
