For the first time, the brand is present at Pitti Uomo with its own pop-up showroom dedicated to presenting its Fall/Winter 2023 collection.
The premium menswear brad is launching the collection at The Artists Palace Florence hotel in Piazza di San Lorenzo 6, in the heart of the Tuscany region. The temporary appearance will see the brand utilise the hotel’s historic and baroque library to present the collection, which intends to combine après-ski feeling with luxury flair. The new collection utilises bright colour blocking, patterns and teddy fur.
“A personal relationship is crucial for working with retailers in order to be able to discuss joint cooperation at the PoS and make individual order recommendations,” says Baldessarini Managing Director Florian Wortmann, explaining the decision.
“We hope to be able to welcome new distribution partners there as well as expand contacts with our existing global customers,” Wortmann continued.
