The shopping destination has
recorded its best December performance since the centre opened in 2023, with
sales totaling £10,464,749.
London Designer Outlet (LDO) in Wembley Park ended the year on a high as
price-conscious bargain hunters boosted revenues to make the December trading
period the best one on record for the outlet centre. The record-breaking month
boosted trading performance across the entire Golden Quarter, which exceeded
pre-pandemic levels according to the latest sales data.
LDO’s positive results demonstrate the appeal of outlets as the cost-of-living crisis takes hold and shoppers look for ways to save money on discretionary purchases, with LDO offering year-round savings of up to 70 per cent off RRP, and at up to 85 per cent off during seasonal sale periods including the Boxing Day sales.
The strongest day of trading was Boxing Day, with an increase of 89 per cent compared to Boxing Day the previous year, which was LDO’s second-best ever – only surpassed by 2018 when performance was boosted by the North London derby between Arsenal and Tottenham at the neighbouring Wembley Stadium.
Matt Slade, Retail Director, Quintain, said: “It is encouraging to see that both the month of December as a whole and the period in between Christmas and New Year are the strongest on record, despite a slew of national rail strikes during the Christmas period. It is clear that people are increasingly seeking out greater value to save money on their Christmas shopping.”
