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Fendi Casa Targets Mexico

The move comes as the Italian luxury brand prepares its debut in Latin America, opting for Mexico to set up its first independent store at a regional level.

The brand has chosen to situate their new store on Presidente Masaryk Avenue, the most exclusive shopping location in the country and one of the most luxurious thoroughfares in the region, for their premier in Latin America.

This new launch in Mexico City sees Fendi Casa reach two flagship stores in the American continent, given that the brand crossed the Atlantic towards the end of last year, with a store opening in the city of Miami.

As well as their two locations in the Americas, the brand has a space in London, inside the iconic Harrods department store, recently recognised as the most famous in the world; and in Milan, on Piazza della Scala. The brand is reportedly considering the opening of around 40 stores in a period of three years, through either direct operation or partnerships.

Although no official opening date has yet been announced, it has been confirmed that the store will open this year in the Mexican capital.

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