The French-born beauty company has made its first foray into the States by launching at Ulta Beauty in its stores and online.
The line-up from the conscious skincare brand features 11 products including moisturisers, serums, masks, cleansers, a toner and an eye cream, which can be used individually or as part of the brand’s curated AM and PM skincare routines.
Jeremy Abesera, Founder and Chief Executive of Provence Beauty said in a statement: “I’m the third generation in my family to bring French skincare to the US market. After years of witnessing how my parents’ generation fell in love with traditional French formulas, I saw an incredible opportunity to make those French skincare classics modern, fun, and accessible to the next generation. We’re thrilled to partner with Ulta Beauty to bring our modernised skincare solutions to more people and help share our philosophy with their passionate beauty community.”
Penny Coy, Vice President of Merchandising at Ulta Beauty, added: “Our guests are always seeking effective and innovative solutions to add to their routines, and what better way to get them started on their 2023 skincare goals than with Provence Beauty. With its modern formulas and clinically proven ingredients, we know this new brand is well on its way to becoming a long-time favourite among guests.”
