Marking its first e-commerce marketplace partnership in Southeast Asia, Lululemon has unveiled a shopfront on Lazada.
The move represents a huge step forward in the e-commerce strategy for the brand in Asia and portrays the Canadian activewear brand’s desire to grow its international footprint as part of a plan it calls the Power of Three x2.
The company will continue to focus on offering brand interactions with consumers, guarantee local relevance, strengthen connections and present the brand to more communities globally.
“The digital space and experience of our guests have been an important component of our business,” said Gareth Pope, Senior VP at Lululemon in Asia Pacific.
