The Bluebell Group has made its debut in the country with the launch of two brands and the promise of more to follow.
To begin with, the Group has made its mark with the launch of the Italian fashion label Pinko in Sydney’s Westfield Mall and the unveiling of the South Korean luxury eyewear brand Gentle Monster.
This expansion into Australia is actually the first for the Bluebell Group outside of Asia and becomes the company’s tenth market after Cambodia, Malaysia, Singapore, Macau, Taiwan, Mainland China, Japan, South Korea and Hong Kong.
“Opening the Australian market is a milestone for us, completing our Asia Pacific footprint from Japan all the way down to the Southern hemisphere,” said Nelly Ngadiman, MD of Bluebell Southeast Asia & Australia.
