Called Freepotle, it is a new perk for members of the Chipotle Rewards loyalty program and it will provide them up to 10 free food drops throughout 2023.
Every person who is already a Chipotle Rewards member will be enrolled in this new program automatically, while non-members will be able to gain access to the program by joining the Chipotle Rewards program by 6 March.
“In an environment full of pricey subscription programs, we’re introducing a pass to our real food that is free to join and will provide more value to our community than ever before,” said Chris Brandt, Chief Marketing Officer, Chipotle. “’Freepotle’ makes Chipotle Rewards a must-join program for all Chipotle fans in 2023.”
