The London-based technology brand Nothing has announced a strategic partnership with Sharaf DG to enter the UAE.
The brand’s entrance in to the Middle East and North Africa (MENA) region is set to propel the UAE smartphone adoption rate, which is projected to reach 91 per cent by 2025, as predicted and stated by Statista.
Nothing has recently reached the one million products sold milestone, and as a result of this collaboration with Sharaf DG, Nothing’s Phone (1) and Ear (Stick) will be available in every Sharaf DG store. Further, through this collaboration, Sharaf DG will offer premium service solutions for repairs and service warranties.
“We are thrilled to work with Sharaf DG to offer customers top-notch service and a place where people can experience our products in UAE,” said Rishi Kishor Gupta, Business Lead for the Middle East. “Phone (1) has been one of the most anticipated smartphone launches in recent years and we had a lot of people that have been asking for its availability in the region. Today, I am very excited that we have finally made this happen with a leading partner.”
