Brunello Cucinelli revealed earlier this week that by region, Asia sales soared 28.1 per cent to €218.4M, accounting for 23.8 per cent of sales in the calendar year.
In the last 12 months, the company has seen double-digit growth in China, adding that the “result is not only related to the quantitative contribution to sales but testifies to the growing appeal of our brand in China with a very interesting prospective value”.
“We think that the relevance of the no-logo and ready-to-wear offerings is definitely increasing in China, and we are delighted to see an increasing number of customers coming into our stores looking for both specialty garments and somewhat more everyday clothing,” the house said in a press release.
“We also notice in China an increasingly pronounced focus on the idea of humanistic capitalism and the values of human sustainability, gracious growth and the search for the right balance between profit and gift. The very concept of living in harmony, which inspires us to radically rethink humankind’s relationship with nature, we imagine may in fact find some connection with Confucian thought, emphasizing a contemporary dialogue between peoples,” it added.
