The rental giant is set to open a storefront on Amazon following the signing of a new e-commerce partnership with Amazon.
The storefront will sell a selection of the designer apparel brand’s pre-owned items and exclusive new fashions from its Design Collective. More than 35 brands will be available, offering hundreds of styles in categories such as casual wear, workwear, evening styles and essentials such as sweaters, tops, coats and denim.
“Collaborating with Amazon Fashion brings Rent the Runway incredible brand awareness,” said Jenn Hyman, Rent the Runway Co-Founder and CEO. “We believe strategic relationships like this can ignite a new engine of growth for our business. They also showcase demand for our products beyond our community and allow more customers to experience exclusive data-driven fashion from our top design partners.”
“At Amazon Fashion, we continually expand our assortment through strategic relationships with brands to inspire and delight our customers,” said Muge Erdirik Dogan, President of Amazon Fashion. “Rent the Runway’s collection continues to grow our offering in pre-loved and designer fashion.”
