The home-grown womenswear brand has revealed that it has launched a total of 18 new stores across the last 12 months, highlighting the brand’s growing popularity among consumers.
The company now operates 155 outlets across India and has launched in locations such as Himachal Pradesh, Punjab, Madhya Pradesh, Maharashtra, Assam, and many more. In addition, the business is working to increase its customer base through its e-commerce platform – Glamly.com.
“Indians love fashion and people living in Tier 2 and 3 cities are equally aware of the global fashion trends. They are looking for brands to offer them western fashion options at affordable prices. MADAME wants to cater to this segment as a commitment to fulfil the fashion needs of modern Indian women across the country. We are satisfied with our performance this year and look forward to further expansion in the coming year,” said Akhil Jain, Executive Director of the Jain Amar Group.
