Dior prepares the opening of its first store in Portugal. The Parisian luxury brand will open in the Alegria One building, on the emblematic Avenida da Liberdade in Lisbon, at the end of this year.
The store, which will occupy three floors of the building, will have a total of 1,050 square meters, according to a statement from EastBanc, the developer and real estate manager responsible for the Alegria One project.
Built at the end of the 19th century, the building was the residence of the family Keil until the middle of the 20th century, and in 1954 it was sold to Companhia de Seguros Ultramarina. In 2007 it passed into the hands of EastBanc, which is now promoting its rehabilitation with a project signed by the architect Eduardo Souto de Moura. With seven floors and a total of 2,800 square meters, the building combines offices and shops and is “fully adapted to new market trends,” EastBanc guaranteed.
Tiago Eiró, CEO of EastBanc Portugal, comments in a statement that “this opening is another contribution to the revitalization and dynamism of Lisbon” to which the company has been committed for 20 years.
“We are very satisfied with Alegria Uno and, in particular, that its unique commercial space has been chosen for the opening of the first Dior store in our country”, he underlined. Founded in the 1940s by creator Christian Dior, the Parisian firm is currently controlled by French luxury conglomerate LVMH , whose portfolio also includes brands such as Louis Vuitton , Fendi , Givenchy and Celine . Delphine Arnault , daughter of Bernard Arnault , head of LVMH, has just been appointed CEO of the maison Christian Dior.
