Luckin Coffee, the controversial Chinese café chain is plotting a route into Southeast Asia according to DealStreetAsia.
At the start of the year, reports suggested that the company was beginning its recruitment process in Singapore across platforms including JobStreet, MyCareersFuture and LinkedIn. While the details of the expansion have not yet been revealed, it is expected that the business will target such markets as Thailand, Singapore and Indonesia.
If it goes ahead, it will mark the chain’s second attempt at international expansion after India and the Middle East/North Africa. The chain will be competing directly with leading players in the industry such as Starbucks, Kopi Kenangan and Flash Coffee.
