The Dior pop-up is situated on so-called Cat Street, a boutique-infested pedestrian zone smack in the middle of the Harajuku shopping district.
For the company’s Men’s 2023 Spring Capsule Collection, Artistic Director Kim Jones tapped designer Eli Russell Linnetz of cult brand ERL to design the collection that is full of nods to the latter’s Los Angeles home-base.
The ephemeral space features glittering blue entrance gates that beckon from afar and hint as to what’s to come. Once inside, visitors will see the electric blue shade continue as a backdrop along with vintage cars and colourful neon signs that are used as props and are interspersed with displays and clothing racks laden with coveted pieces from the collection.
The store is open until the end of the week.
