Adidas has launched a new flagship site in the bustling shopping district Myeong-dong and the timing is perfect as tourists begin to return to South Korea.
The store features the ‘Home of Sports’ concept – the first of its kind in the Asia Pacific and is the only local store that offers Adidas’s full collection, including Sports Performance, Originals and Y-3.
Spread across two floors and over 2,500sq m, the new unit was designed with a hint of local architectural elements and was planned to offer consumers what the brand describes as a sustainable, creative and all-encompassing experience.
