Dior unveiled an installation featuring ice sculpting techniques at Lake Songhua Resort in Jinlin province, China. The pop-up is modeled after the luxury house’s flagship at 30 Avenue Montaigne in Paris and showcases its signature handbags and silhouettes carved out of ice. Aside from the ephemeral crystal building, a pop-up store spotlighting the brand’s ski wear collection, DiorAlps, and a coffee shop are now open. The limited-edition ski collection for men and women is also available on the brand’s WeChat boutique.
The ice sculpture building has become a popular photo backdrop on social platforms like Xiaohongshu and Weibo. At night, there are light shows at the pop-up, which excite visitors who expect exceptional experiences during their trips. “Beautiful,” “breathtaking,” and “dreamy” are among the words that are used to describe the brand’s initiative.
