The world’s largest hotel franchising company with approximately 9,100 hotels across more than 95 countries has accounted the signing of The Earth Amritsar, Trademark Collection by Wyndham, a first for the brand in India.
Expected to open early next year, the upcoming 57-room heritage hotel will be operated in collaboration with Earth Suites & Resorts Private Limited, a hotel operator with properties currently in Amritsar, Goa and Raipur.
“Trademark Collection by Wyndham is one of the fastest growing brands in Wyndham’s portfolio and just as no two travellers are alike, Trademark Collection hotels are equally distinctive and defined by a spirit of independence and individuality,” said Nikhil Sharma, Regional Director, Eurasia, Wyndham Hotels & Resorts EMEA. “We see strong potential for the brand in India as it caters to midscale and upscale hoteliers seeking independence while leveraging competitive advantages that come with the scale of a partner such as Wyndham. The Earth Amritsar is an excellent representation of the Trademark Collection brand and will provide guests with an upscale experience in beautiful Amritsar. We look forward to furthering the brand’s presence in the country.”
“The Earth Amritsar, Trademark Collection by Wyndham reflects our fruitful collaboration with Wyndham Hotels & Resorts, and we are looking forward to being the first to bring one of the Company’s most popular brands to this spiritual city,” said Mr. Vivek Shah, Director, Earth Suites & Resorts Private Limited. “With the support of Wyndham’s size, scale, and distribution we will deliver an elevated guest experience in a beautiful heritage setting unlike any other.”
