Huit, a historic brand in the French lingerie market has been on the comeback trail for the last three years thanks to the leadership if its American distributor, Absolutely Lingerie and now it is making the jump into the sportswear sector.
The new range was presented to buyers at the recent Salon international de la lingerie, which took place from 21-23 January at the Porte de Versailles, Huit’s first line of activewear, scheduled for the fall-winter 2023/24 season, will not be limited to sports bras. It encompasses around twenty references, from leggings to crop tops, including jumpsuits, bags and yoga mats.
The collection, which will be shipped to retailers from next June, is targeting international distribution, but has above all been designed for the United States, the kingdom of well-being sports. The leader hopes in particular to attract department stores, fashion retailers and spas.
