The online multi-brand luxury retailer has confirmed its plans to expand its business in the Middle East, by launching a digital platform in Saudi Arabia.
According to Mytheresa Chief Executive Officer Michael Kliger, the Saudi market is a crucial destination in the Middle East for the company owing to its size as well as the country’s ambitious development plans. The rapid development in Saudi Arabia is expected to be pivotal for the company’s expansion, particularly given that online shopping continues to grow exceptionally within the region.
Mytheresa’s business has soared by 55 per cent in Europe and 45 per cent across North America, the Middle East and the Asia Pacific region. According to Kliger, this is largely thanks to consumers continuing shift to purchasing via online digital platforms.
The company first launched a website company for its customers from the Middle East in 2013. The launch came as part of the site’s ongoing global strategy that first initiated in late 2013, which intended to provide more tailored services to its customers abroad.
