Buxom Cosmetics, the direct-to-consumer cosmetics brand is running a six-month metaverse promotion called “Buxom PlumpVerse”.
Partnering with digital consulting firm Publicis Sapient, the two companies have created a new immersive virtual customer experience on the Decentraland metaverse platform. Buxom PlumpVerse offers three digital floors – a first-floor lounge featuring a plumping lip bar, a dance area and DJ on floor two, and an immersive, virtual try-on store on the third floor.
“The Buxom Babe is known for being the queen of the party,” said Sidi Drissi, Brand President, Buxom. “The Buxom PlumpVerse is the perfect space to play into the brand heritage. Buxom’s PlumpVerse bridges the gap between the brand and virtual world, creating an immersive club experience where our consumers can feel glam, engage in VIP experiences, and join the party without having to step a foot outside of their door.”
