The brand has opened a new store in Kondapur at Sarath City Capital Mall in Hitec City. The store is Myntra’s private label traditional wear brand’s sixth brick-and-mortar store to date and its first store in Telangana.
The store’s façade features a large TV screen that shows the brand’s film campaigns starring brand face Saif Ali Khan on one side and an occasion wear display on the other. A glass archway marks the entrance to the store and the interior is designed to give the effect of an opulent party.
“It’s another level of regalia,” said Sarath City Capital Mall’s Head of Mall Indraneel Majumdar, Indian Retailer Bureau reported. “This could be a feather in Myntra’s hat.”
